There are two approaches to measuring paramagnetism that seem to be common. One is to use a balance to measure the slight attraction to a magnet – put sample in a balance, apply magnetic field, look for difference in weight of sample using a Gouy balance or use a torsion balance to observe the attraction in a horizontal plane which takes out the static weight of the sample.
The trouble with these two is the attraction due to paramagnetism is weak compared to the weight of the sample – these are lab bench instruments and the electromagnet consumes a lot of power. Although taking samples of soil is easy enough to bring back to the lab, one really shouldn’t be taking a hammer and chisel to ancient monuments to get a sample for a Gouy balance 😉

The other way of measuring volume magnetic susceptibility is to stick the sample into a coil and measure the inductance – with a different configuration of the coil as a search coil it can be used to measure susceptibility at the rockface.